Business
Overview
Business is the art of making the most of your resources to minimize waste and maximize profit. All types of organizations are involved in some type of business activities, so you can choose a career from an amazingly broad spectrum of occupations in both for-profit and non-profit organizations. Most business people spend at least part of the day in an office environment, working on projects and daily tasks and meeting with clients, customers, or coworkers. Some occupations can involve significant travel, especially if working for a large, international organization. If you think you want to work in the business world but don’t know in what career, pursuing a degree in business can help you decide, as these degrees cover a wide variety of subjects ranging from management to financial analysis to marketing.
Appointments
The Career Education Transitions Coordinator and Career Education Counselor are available to assist with:
- questions
- program exploration
- college applications
- educational planning
Career Options
Entry to mid-level
- Business Analyst: $52,399
- Marketing Coordinator: $45,000
- Sales Associate: $36,000
- Real Estate Agent: $38,000
The career opportunities in business include, but are not limited to: account executive, analyst, bank employee, manager, entrepreneur, financial planner, government service, insurance representative, investment counselor, public administration, product manager, purchasing agent, retail/industrial sales, and stockbroker. Some options may require more than two years of study and additional licensing. Students can also decide to major in business with a specific emphasis in: management, business administration, marketing and advertising, or real estate.
Designed for current and aspiring entrepreneurs, the Entrepreneurship Certificate is a one-year program. Students will gain the knowledge, insights, and confidence of entrepreneurship through application of business concepts and ideas in the creation of a business plan. Learn to identify and evaluate opportunities, develop strategies, learn the basics of entrepreneurial finance, develop the professional competencies necessary for small business ownership, and launch your business.
This program is designed for those who wish to progress to positions of responsibility and management in business. Its strong management focus provides the knowledge and skills needed by managers in a wide variety of organizations. Students will be prepared for supervisory and management positions in a wide variety of industries.
The associate degree program in real estate focuses on the practical application and understanding of the concepts utilized in real estate markets and real estate careers. Career opportunities include real estate salesperson, real estate broker, real estate appraiser, real estate investor, real estate lender, and small business owner.
Program Maps
- Interim Dean Sandra Camarena
- Department Chair Suzanne De Mey
- Phone (916) 558-2385
- Email DemeyS@scc.losrios.edu
Associate Degrees for Transfer
A.S.-T. in Business Administration 2.0
This Associate in Science in Business Administration for Transfer degree provides students with a major that fulfills the general requirements for seamless transfer to the California State University. Students with this degree will receive priority admission with junior status to the California State University System. Students planning to transfer to CSUS should complete the following computer literacy courses prior to transfer: a) CISA 305, CISA 315 and CISA 340, OR b) CISA 315.
Students should work closely with their Sacramento City College counselors to ensure that they are taking the appropriate coursework to prepare for majoring in Business at the four year college to which they wish to transfer.
The Associate Degree for Transfer (ADT) student completion requirements (as stated in SB1440 law):
(1) Completion of 60 semester units or 90 quarter units that are eligible for transfer to the California State University, including both of the following:
(A) The Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements (CSU GE-Breadth).
(B) A minimum of 18 semester units or 27 quarter units in a major or area of emphasis, as determined by the community college district.
(2) Obtainment of a minimum grade point average of 2.0.
ADTs also require that students must earn a “C” or better in all courses required for the major or area of emphasis. A ”P” (Pass) grade is also an acceptable grade for courses in the major if the course is taken on a Pass/No Pass basis.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 301 | Financial Accounting | 4 |
| ACCT 311 | Managerial Accounting | 4 |
| BUS 300 | Introduction to Business (3) | 3 |
| or BUS 310 | Business Communications (3) | |
| BUS 340 | Business Law (3) | 3 |
| ECON 302 | Principles of Macroeconomics | 3 |
| ECON 304 | Principles of Microeconomics | 3 |
| MATH 340 | Calculus for Business and Economics (3) | 3 |
| or MATH 342 | Modern Business Mathematics (3) | |
| STAT 300 | Introduction to Probability and Statistics (4) | 4 |
| or STAT 480 | Introduction to Probability and Statistics - Honors (4) | |
| Total Units: | 27 |
The Associate in Science in Business Administration 2.0 for Transfer (AS-T) degree may be obtained by completion of 60 transferable, semester units with a minimum overall grade point average (GPA) of 2.0, including (a) a minimum grade of "C" (or "P") for each course in the major or area of emphasis described in the Required Program, and (b) either the Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of business organizations including management, marketing, finance, and accounting.
- employ commonly used computer application programs to create relevant business documents.
- apply accounting and mathematical concepts and principles in making decisions about business operations.
- assess the relationships and inter-dependencies of economic, social, legal, and global environments in which businesses operate.
- define terms and concepts used in macroeconomics and microeconomics.
- compose effective oral and written communications in various business settings.
- research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
Career Information
The career opportunities in business include, but are not limited to: account executive, analyst, bank employee, manager, entrepreneur, financial planner, government service, insurance representative, investment counselor, public administration, product manager, purchasing agent, retail/industrial sales, and stockbroker. Some options may require more than two years of study and additional licensing.
Associate Degrees
A.S. in Accounting
The Accounting degree is designed for students planning to seek accounting positions in business, industry, or government upon completion of the required course of study. The program also meets the needs of employed individuals seeking to learn applications of accounting theory as practiced in the field. The program provides the foundation for individuals to prepare financial statements and record business transactions for all types of business and industry. Students develop a strong knowledge base of U.S. Generally Accepted Accounting Principles (GAAP) and accounting procedures. Communication skills, teamwork, computer technology, and ethical behavior are also emphasized.
For those students interested in transferring to a four-year college or university to pursue a bachelor's degree in this major, it is critical that students meet with an SCC counselor to select and plan the courses to fulfill major requirements. Schools vary widely in terms of the required preparation. The courses that SCC requires for an A.S. degree in this major may be different from the requirements needed for a Bachelor's degree.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 103 | Intermediate Accounting - Part I | 4 |
| ACCT 104 | Intermediate Accounting - Part II | 4 |
| ACCT 301 | Financial Accounting | 4 |
| ACCT 311 | Managerial Accounting | 4 |
| ACCT 341 | Computerized Accounting | 3 |
| ACCT 361 | Ethics, Fraud, and Legal Issues for Accountants | 3 |
| BUS 300 | Introduction to Business | 3 |
| A minimum of 10 units from the following: | 101 | |
| ACCT 101 | Fundamentals of College Accounting (3) | |
| ACCT 107 | Auditing (3) | |
| ACCT 111 | Cost Accounting (3) | |
| ACCT 121 | Payroll Accounting (3) | |
| ACCT 123 | Federal and California Individual Income Taxation (4) | |
| ACCT 151 | Governmental Auditing (3) | |
| ACCT 153 | Governmental Accounting (3) | |
| ACCT 343 | Computer Spreadsheet Applications for Accounting (2) | |
| BUS 340 | Business Law (3) | |
| CISA 315 | Introduction to Electronic Spreadsheets (2) | |
| CISA 316 | Intermediate Electronic Spreadsheets (2) | |
| CISC 310 | Introduction to Computer Information Science (3) | |
| Total Units: | 35 | |
1ACCT 343 is Recommended
The Accounting Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- record, classify, summarize, and report the business transactions of a company.
- prepare financial statements in conformity with U.S. Generally Accepted Accounting Principles (GAAP).
- explain and integrate the role of ethics and standards of professional conduct in the accounting profession.
- demonstrate the ability to support management functions through budgeting, planning, and decision-making.
- integrate the principles of business, business law, and economics into accounting functions.
- apply principles of accounting to more advanced topics such as, but not limited to: individual taxation, auditing, governmental accounting, cost accounting, and payroll accounting.
Career Information
The Accounting degree is designed to provide the knowledge necessary for immediate employment at an entry or intermediate level accounting, recordkeeping, or clerk position with many private sector and government organizations. The degree is also designed to provide an excellent base of knowledge for those who would like to pursue an advanced degree in accounting, business, economics, or law. The accounting courses also meet unit requirements of local area governmental employers' promotional exams in accounting. All the accounting courses in this program can be used to meet unit requirements of the California State Board of Accountancy's Certified Public Accountant's exam.
A.S. in Business, General
This degree is designed to provide a strong foundation for students entering a variety of business fields in the private and public sectors. It includes coursework that is essential for entry-level positions and enhances the knowledge base of students who are seeking career progression.
Students should work closely with their Sacramento City College counselors to ensure this is the appropriate degree for their educational goals.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting | 3 |
| BUS 300 | Introduction to Business | 3 |
| BUS 310 | Business Communications | 3 |
| BUS 330 | Managing Diversity in the Workplace | 3 |
| BUS 340 | Business Law | 3 |
| CISA 305 | Beginning Word Processing (2) | 2 |
| or CISA 306 | Intermediate Word Processing (2) | |
| CISA 315 | Introduction to Electronic Spreadsheets (2) | 2 |
| or CISA 316 | Intermediate Electronic Spreadsheets (2) | |
| CISC 310 | Introduction to Computer Information Science | 3 |
| ECON 302 | Principles of Macroeconomics (3) | 3 |
| or ECON 100 | Introduction to Economics (3) | |
| A minimum of 3 units from the following: | 3 | |
| BUS 105 | Business Mathematics (3) | |
| BUS 320 | Concepts in Personal Finance (3) | |
| ECON 310 | Statistics for Business and Economics (3) | |
| A minimum of 6 units from the following: | 6 | |
| MGMT 304 | Principles of Management (3) | |
| MGMT 309 | Introduction to Supervision (3) | |
| MGMT 372 | Human Relations and Organizational Behavior (3) | |
| MKT 300 | Principles of Marketing (3) | |
| MKT 330 | Internet Marketing (3) | |
| Total Units: | 34 | |
The Business, General Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- explain the major functional areas of business organizations including management, marketing, finance, and accounting.
- demonstrate leadership skills and abilities that are effective in managing a multicultural workforce.
- analyze practical business problems and utilize critical thinking and research skills in the evaluation of alternative solutions.
- apply accounting concepts and principles in making decisions about business operations.
- integrate management principles related to finance, personnel, products, services, and information.
- incorporate effective verbal and written communication skills in various business settings.
- utilize commonly used computer application programs to compose relevant business documents.
Career Information
Career opportunities in business include, but are not limited to: account executive, analyst, bank employee, buyer, clerk, data-entry clerk, data-entry specialist, entrepreneur, government service, insurance representative, manager, marketing, marketing research, office assistant, public administration, purchasing agent, retail/industrial sales.
A.S. in Management
This program is designed for those who wish to progress to positions of responsibility and management in business. Its strong management focus provides the knowledge and skills needed by managers in a wide variety of organizations. Topics include management communication, human resources, organizational behavior, supervision, diversity management, business law, accounting, economics, finance, and business computer applications.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 301 | Financial Accounting | 4 |
| BUS 300 | Introduction to Business | 3 |
| BUS 330 | Managing Diversity in the Workplace | 3 |
| MGMT 304 | Principles of Management | 3 |
| MGMT 309 | Introduction to Supervision | 3 |
| MGMT 372 | Human Relations and Organizational Behavior | 3 |
| A minimum of 3 units from the following: | 3 | |
| BUS 105 | Business Mathematics (3) | |
| ECON 310 | Statistics for Business and Economics (3) | |
| A minimum of 9 units from the following: | 9 | |
| BUS 310 | Business Communications (3) | |
| BUS 345 | Law and Society (3) | |
| or BUS 340 | Business Law (3) | |
| CISA 306 | Intermediate Word Processing (2) | |
| or CISA 305 | Beginning Word Processing (2) | |
| CISA 315 | Introduction to Electronic Spreadsheets (2) | |
| or CISA 316 | Intermediate Electronic Spreadsheets (2) | |
| ECON 302 | Principles of Macroeconomics (3) | |
| or ECON 100 | Introduction to Economics (3) | |
| A minimum of 6 units from the following: | 6 | |
| ACCT 311 | Managerial Accounting (4) | |
| MGMT 308 | Personnel and Human Resources Management (3) | |
| MKT 300 | Principles of Marketing (3) | |
| MKT 330 | Internet Marketing (3) | |
| Total Units: | 37 | |
The Management Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures.
- develop effective oral and written communication skills that can be applied in various business settings.
- formulate original ideas and concepts in addition to integrating the ideas of others into the problem-solving process.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
Career Information
This program prepares students for supervisory and management positions in a wide variety of industries.
A.S. in Marketing
This program is designed for those who wish to pursue a career in marketing, marketing communications, or sales and progress into positions of higher responsibility. This curriculum has a two-fold purpose: 1) to introduce students to the principles of marketing, and 2) to help students acquire the knowledge, skill, and understanding they need as preparation for positions in Marketing.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| BUS 300 | Introduction to Business | 3 |
| BUS 310 | Business Communications | 3 |
| BUS 340 | Business Law | 3 |
| CISA 305 | Beginning Word Processing | 2 |
| CISA 340 | Presentation Graphics | 2 |
| ECON 302 | Principles of Macroeconomics | 3 |
| MGMT 304 | Principles of Management | 3 |
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 312 | Retailing | 3 |
| MKT 314 | Advertising | 3 |
| MKT 330 | Internet Marketing | 3 |
| Total Units: | 37 - 38 |
The Marketing Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- examine the major functional areas of business organizations, including management, marketing, finance, and accounting.
- assess which marketing communications will most effectively meet the needs of the marketplace.
- evaluate the principles of product development, pricing, distribution, promotion, and market research in the development and execution of a marketing strategy.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- formulate a strategic marketing plan for a new or existing business.
- create the appropriate strategy, execution, and media for advertising.
- examine the concepts of ethics and social responsibility.
- formulate original ideas and concepts in addition to integrating the ideas of others into the problem solving process.
- apply principles of retailing such as business location, merchandising, inventory control, store management, and vendor relationships.
- compose effective verbal and written communications in various business settings.
- create effective internet marketing strategies that enhance a business' relationship with present and future customers.
Career Information
This program provides an opportunity for students to acquire knowledge and training for careers in sales, sales management, retail management, advertising, e-marketing, product management, marketing research, public relations, international marketing, and services marketing.
A.S. in Real Estate
The associate degree program in real estate focuses on the practical application and understanding of the concepts utilized in real estate markets and real estate careers. Course work includes real estate principles, legal aspects of real estate, real estate practice, real estate finance, real estate economics, and appraisal.
Catalog Date: January 1, 2023
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| BUS 300 | Introduction to Business | 3 |
| CISC 300 | Computer Familiarization | 1 |
| RE 300 | California Real Estate Principles | 3 |
| RE 310 | Real Estate Practice | 3 |
| RE 320 | Real Estate Finance | 3 |
| RE 330 | Legal Aspects of Real Estate | 3 |
| RE 342 | Real Estate Appraisal | 3 |
| RE 360 | Real Estate Economics | 3 |
| RE 380 | Computer Applications in Real Estate | 3 |
| A minimum of 3 units from the following: | 3 | |
| BUS 105 | Business Mathematics (3) | |
| ECON 302 | Principles of Macroeconomics (3) | |
| A minimum of 6 units from the following: | 6 | |
| ECON 304 | Principles of Microeconomics (3) | |
| MKT 310 | Selling Professionally (3) | |
| MKT 314 | Advertising (3) | |
| RE 350 | Real Property Management (3) | |
| RE 370 | Escrow Procedures (3) | |
| RE 497 | Internship in Real Estate (4) | |
| Total Units: | 37 - 38 | |
The Real Estate Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- develop leadership skills and abilities that are effective in a real estate environment.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
- develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
- demonstrate an understanding of how computer applications and technology enhance one's ability to engage in real estate practices.
- identify and describe software programs used in the real estate industry.
- utilize software and produce documents from the computer in the areas of real estate finance, real estate appraisal, property management, and residential sales.
- use computer applications to develop real estate flyers, utilize the Internet as a research and marketing tool, and set up and manage e-mail communications.
- demonstrate an understanding of how social media is used in the real estate profession to market to and communicate with potential clients.
Career Information
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Certificates of Achievement
Accounting Clerk Certificate
The Accounting Clerk certificate provides fundamental occupational training and preparation for entry-level accounting clerk positions. The program includes basic accounting courses and specialized courses designed for the accounting workplace, including basic computer and business principles courses.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting | 3 |
| ACCT 121 | Payroll Accounting | 3 |
| ACCT 341 | Computerized Accounting | 3 |
| BUS 105 | Business Mathematics | 3 |
| CISA 315 | Introduction to Electronic Spreadsheets | 2 |
| A minimum of 6 units from the following: | 61 | |
| ACCT 123 | Federal and California Individual Income Taxation (4) | |
| ACCT 301 | Financial Accounting (4) | |
| ACCT 343 | Computer Spreadsheet Applications for Accounting (2) | |
| BUS 107 | Keyboarding (1 - 3) | |
| CISA 316 | Intermediate Electronic Spreadsheets (2) | |
| Total Units: | 20 | |
1For BUS 107 student must complete 2 out of the 3 course levels.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- analyze and record accounting transactions in both manual and computerized accounting systems.
- prepare financial statements manually and using a computerized accounting system.
- solve basic business math problems.
- demonstrate proficiency in the use of word processing and spreadsheet software.
Career Information
Career opportunities include accounting clerk or entry-level bookkeeper positions such as: accounts payable clerk, accounts receivable clerk, billing clerk, payroll assistant, assistant bookkeeper, or office assistant.
Business Information Worker Certificate
The Business Information Worker Certificate is designed to prepare students for entry-level office and administrative support in a variety of organizations.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| BUS 310 | Business Communications | 3 |
| CISA 305 | Beginning Word Processing | 2 |
| CISA 315 | Introduction to Electronic Spreadsheets | 2 |
| CISA 323 | Database Management using Microsoft Access | 2 |
| CISC 310 | Introduction to Computer Information Science | 3 |
| CISC 320 | Operating Systems | 1 |
| A minimum of 3 units from the following: | 3 | |
| BUS 107 | Keyboarding (1 - 3) | |
| Total Units: | 16 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- demonstrate keyboarding proficiency typing with a minimum of 35 wpm.
- describe how a computer works including identification of the various hardware components.
- create, save, and access files and folders; illustrate an understanding in using file management utilities.
- construct and modify solutions for personal, educational, or business needs applying use of office workplace computer applications.
- construct projects efficiently generating solutions using various workplace computer applications.
- demonstrate the use of electronic mail (e-mail), using attachments and uploading and downloading files and folders, including extracting data.
- analyze business situations and determine appropriate methods to deliver negative and positive messages.
Career Information
Students who successfully complete the Business Information Worker Certificate are prepared for entry-level positions in general office environments in a variety of fields.
Entrepreneurship Certificate
Designed for current and aspiring entrepreneurs, the Entrepreneurship Certificate is a one-year program. Students will gain the knowledge, insights, and confidence of entrepreneurship through application of business concepts and ideas in the creation of a business plan. Improve your chances for success by developing skills and insights for evaluating, articulating, refining, and pitching a new product or service, either as a physical brick and mortar business, or as a virtual, online business. Learn to identify and evaluate opportunities, develop strategies, learn the basics of entrepreneurial finance, develop the professional competencies necessary for small business ownership, and launch your business.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| CISW 306 | Introduction to Web Page Creation and Web Accessibility | 2 |
| ENTR 301 | Accounting for Entrepreneurs | 3 |
| ENTR 350 | Introduction to Entrepreneurship, Strategy, and Managing People | 3 |
| ENTR 352 | 21st Century Skills & Professional Competencies for Entrepreneurs | 3 |
| ENTR 356 | Bootstrap Marketing for Entrepreneurs | 3 |
| ENTR 358 | Entrepreneurship Capstone | 3 |
| Total Units: | 17 |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- create alternatives and analyze solutions for an entrepreneurial venture.
- apply ethical decision-making strategies and explain the importance of ethics and social responsibility in an entrepreneurial venture.
- distinguish the four functions of management: planning, organizing, directing, and controlling in the context of launching a business.
- develop and present a marketing plan for an entrepreneurial venture.
- research and use open source tools and resources for the development of a small business web page.
- build a well-crafted business plan.
- prepare and analyze financial statements for a start-up.
- articulate their entrepreneurial vision and present it for potential venture funding.
Full Charge Bookkeeper Certificate
The Full Charge Bookkeeper certificate program provides advanced occupational training in accounting. The program provides a strong background in financial and managerial accounting, basic business principles, and business technology.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting | 3 |
| ACCT 121 | Payroll Accounting | 3 |
| ACCT 301 | Financial Accounting | 4 |
| ACCT 311 | Managerial Accounting | 4 |
| ACCT 341 | Computerized Accounting | 3 |
| CISA 315 | Introduction to Electronic Spreadsheets | 2 |
| CISA 316 | Intermediate Electronic Spreadsheets | 2 |
| A minimum of 6 units from the following: | 6 | |
| ACCT 123 | Federal and California Individual Income Taxation (4) | |
| ACCT 343 | Computer Spreadsheet Applications for Accounting (2) | |
| ACCT 361 | Ethics, Fraud, and Legal Issues for Accountants (3) | |
| BUS 105 | Business Mathematics (3) | |
| Total Units: | 27 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- identify, analyze, record, and report the financial transactions of an organization using manual and computerized accounting systems.
- measure and categorize costs within a business organization.
- develop information useful to management in the budgeting, planning, and decision-making processes of an organization.
- calculate basic federal and California payroll taxes.
- demonstrate proficiency in the use of word processing and spreadsheet software.
Career Information
Career opportunities include higher level accounting positions, such as full charge bookkeeper, accountant, or accounting supervisor.
Management Certificate
This program is designed for those who wish to progress from entry-level positions to positions of responsibility in business and management. Topics include organizational behavior and human relations, supervision, and human resource management.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| BUS 330 | Managing Diversity in the Workplace | 3 |
| MGMT 304 | Principles of Management | 3 |
| MGMT 309 | Introduction to Supervision | 3 |
| MGMT 372 | Human Relations and Organizational Behavior | 3 |
| A minimum of 6 units from the following: | 6 | |
| ACCT 301 | Financial Accounting (4) | |
| or ACCT 101 | Fundamentals of College Accounting (3) | |
| BUS 300 | Introduction to Business (3) | |
| MGMT 308 | Personnel and Human Resources Management (3) | |
| MKT 300 | Principles of Marketing (3) | |
| Total Units: | 18 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures
- develop effective oral and written communication skills that can be applied in various business settings.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
Career Information
This program prepares students for supervisory and management positions in a wide variety of industries.
Marketing Certificate
This program is designed for those who wish to pursue a career in marketing, marketing communications, or sales and progress into positions of higher responsibility. This curriculum has a two-fold purpose: 1) to introduce students to the principles of marketing, and 2) to help students acquire the knowledge, skill, and understanding they need as preparation for positions in marketing.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| BUS 300 | Introduction to Business | 3 |
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 314 | Advertising | 3 |
| MKT 330 | Internet Marketing | 3 |
| A minimum of 3 units from the following: | 3 | |
| MGMT 304 | Principles of Management (3) | |
| MGMT 372 | Human Relations and Organizational Behavior (3) | |
| MKT 312 | Retailing (3) | |
| Total Units: | 18 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- examine the major functional areas of business organizations, including management, marketing, finance, and accounting.
- assess which marketing communications will most effectively meet the needs of the marketplace.
- evaluate the principles of product development, pricing, distribution, promotion, and market research in the development and execution of a marketing strategy.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- formulate a strategic marketing plan for a new or existing business.
- create the appropriate strategy, execution, and media for advertising.
- examine the concepts of ethics and social responsibility.
- formulate original ideas and concepts in addition to integrating the ideas of others into the problem solving process.
- evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
Career Information
This program provides an opportunity for students to acquire knowledge and training for careers in sales, sales management, retail management, advertising, e-marketing, product management, marketing research, public relations, international marketing, and services marketing.
Real Estate Certificate
This certificate introduces the basic concepts of the real estate career field. Topics include the principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| BUS 300 | Introduction to Business | 3 |
| CISC 300 | Computer Familiarization | 1 |
| RE 300 | California Real Estate Principles | 3 |
| RE 310 | Real Estate Practice | 3 |
| RE 320 | Real Estate Finance | 3 |
| RE 330 | Legal Aspects of Real Estate | 3 |
| RE 342 | Real Estate Appraisal | 3 |
| RE 360 | Real Estate Economics | 3 |
| RE 380 | Computer Applications in Real Estate | 3 |
| A minimum of 3 units from the following: | 3 | |
| BUS 105 | Business Mathematics (3) | |
| ECON 302 | Principles of Macroeconomics (3) | |
| A minimum of 6 units from the following: | 6 | |
| ECON 304 | Principles of Microeconomics (3) | |
| MKT 310 | Selling Professionally (3) | |
| MKT 314 | Advertising (3) | |
| RE 350 | Real Property Management (3) | |
| RE 370 | Escrow Procedures (3) | |
| RE 497 | Internship in Real Estate (4) | |
| Total Units: | 37 - 38 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- develop leadership skills and abilities that are effective in a real estate environment.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
- develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
- demonstrate an understanding of how computer applications and technology enhance one's ability to engage in real estate practices.
- identify and describe software programs used in the real estate industry.
- utilize software and produce documents from the computer in the areas of real estate finance, real estate appraisal, property management, and residential sales.
- use computer applications to develop real estate flyers, utilize the Internet as a research and marketing tool, and set up and manage e-mail communications.
- demonstrate an understanding of how social media is used in the real estate profession to market to and communicate with potential clients.
Career Information
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Certificate
Customer Service Certificate
Businesses with exceptional customer service flourish, but it is often difficult for employees to obtain the requisite skills while on the job. The Customer Service certificate program offers skills and techniques today that can be implemented in the workplace tomorrow. In addition to the basic areas of customer service, communication, team building, and attitude, several other topics are incorporated, which will enhance any employee’s overall job performance, as well as improve service to customers.
Catalog Date: January 1, 2023
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| BUS 260 | Communicating With Customers | 0.5 |
| BUS 261 | Exceptional Customer Service | 0.5 |
| BUS 262 | Team Building in the Workplace | 0.5 |
| BUS 263 | Attitude in the Workplace | 0.5 |
| A minimum of 2 units from the following: | 2 | |
| BUS 264 | Ethics and Values in the Workplace (0.5) | |
| BUS 265 | Stress Management in the Workplace (0.5) | |
| BUS 266 | Time Management in the Workplace (0.5) | |
| BUS 267 | Dealing With Conflict in the Workplace (0.5) | |
| BUS 268 | Decision Making & Problem Solving in the Workplace (0.5) | |
| BUS 269 | Organizational Change (0.5) | |
| Total Units: | 4 | |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- examine why it is so important for businesses to provide excellent quality service.
- demonstrate verbal and nonverbal workplace communication skills.
- identify attitude problems and demonstrate the skills required to maintain a positive attitude in the workplace.
- apply the leadership skills necessary to manage high performance teams.
- assess the importance of ethics and values in the workplace and formulate a personal ethical philosophy.
- combine workplace skills with other key interpersonal skills (time management, change management, stress management, decision making, problem solving) to effectively meet the needs of customers.
Career Information
Client service representative, account manager, technical support representative, customer care agent, customer service supervisor, call center representative, field service representative, help desk specialist, retail customer support representative, relationship manager.
Business (BUS) Courses
BUS 100 English for the Professional
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENGRD 110 with a grade of "C" or better, or placement through the assessment process.
- Catalog Date:January 1, 2023
This course is designed to prepare students to be effective communicators in business and in workplace environments. In addition to correct usage of the English language, students learn effective business writing principles, i.e., brevity and succinctness. Included are skills and techniques of written communication, sentence structure, word usage, punctuation, spelling, business vocabulary, and business document formatting. Emphasis is placed on critical thinking and effective writing techniques through analyzing written communication and composing and organizing paragraphs into effective business documents. Computer skills are utilized throughout the course to format business documents and search the Internet for information and resources. Proofreading skills are also emphasized. This course focuses on teaching students to analyze, compose, and organize written communication into effective business documents. BUS 100 is required by several certificate and degree programs within the Business Division and is recommended for all business majors. It is also a prerequisite to BUS 310 - Business Communications.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- identify, select, and use appropriate writing aids and references.
- prepare business documents that demonstrate knowledge and correct application of English grammar, word usage, spelling, punctuation, and sentence structure.
- analyze and evaluate business documents for tone, voice, and communication effectiveness, e.g., sentence length and complexity.
- produce business documents that reflect critical thinking, effective writing, and business vocabulary.
- write coherent, well-developed, unified paragraphs.
- examine the content of and proofread written business documents.
- create, revise, and edit sentences, paragraphs, and basic business documents using a computer.
- locate and evaluate relevant information using the Internet and internet resources.
BUS 105 Business Mathematics
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGRD 10, and MATH 27 OR MATH 28 with grades of "C" or better; OR placement through assessment process.
- Catalog Date:January 1, 2023
This course is a review of basic mathematical skills and introduces equations and formulas in solving for unknowns. Applications of mathematics in business include such areas as banking, commercial discounts, retail and wholesale markup-markdown, payroll computations, simple and compound interest, bank discount, present value, inventory valuation, depreciation, and financial statements. This course is recommended for many majors in business.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate the ability to add, subtract, multiply, and divide.
- demonstrate the ability to analyze and solve application problems.
- solve for unknowns by using formulas, variables, and equations.
- demonstrate accuracy, neatness, thoroughness, promptness, and speed in solving and composing responses to mathematical problems.
- evaluate financial alternatives based on mathematical formulas.
BUS 107 Keyboarding
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course provides individualized, self-paced instruction of keyboarding skills. It is designed to help students learn to touch type and use the numeric keypad, while building speed and accuracy. Students may work independently in the computer lab during open lab hours and are awarded units based on successful completion of course learning outcomes. The first unit of credit is earned when the student demonstrates the ability to touch-type at least 33 words per minute, with no more than 5 errors. The second unit of credit is earned when the student demonstrates the ability to touch-type at least 38 words per minute, with no more than 5 errors. The third unit of credit is earned when the student demonstrates operation of a numeric keypad by touch at a rate of 8,000 or more keystrokes per hour with 98 percent accuracy. Students may enroll in this open-entry/open-exit course up to the eighth week of the semester and as space allows. This course is graded on a Pass/No Pass basis and may be taken for a maximum of three units.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- define keyboarding terminology.
- identify and correct keyboard errors quickly and accurately.
- type at least 33 words per minute with no more than 5 errors. (first unit)
- type at least 38 words per minute with no more than 5 errors. (second unit)
- demonstrate operation of a numeric keypad by touch at a rate of 8,000 or more keystrokes per hour with a 98% accuracy. (third unit)
BUS 260 Communicating With Customers
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to introduce the student to the key elements of communication and its importance in providing exceptional customer service. Topics will include verbal and nonverbal communication as well as listening skills. Emphasis will be placed on how to effectively and constructively communicate with internal and external customers. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the communication process.
- illustrate various methods of communication.
- distinguish among the various obstacles that get in the way of effective communication.
- experiment with different effective listening techniques.
- analyze the effectiveness of specific communications techniques.
- apply techniques that result in effective and constructive communications with customers, supervisors, and coworkers.
BUS 261 Exceptional Customer Service
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to provide the student with certain key skills and attitudes in order to effectively meet the needs of customers. The student will be introduced to the concepts of internal and external customers, customer satisfaction, and customer retention. Topics will also include communicating with customers, developing a positive attitude, handling complaints, and sales skills. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate key skills to effectively meet customer needs.
- apply positive communication and listening techniques.
- practice the key elements of exceptional customer service including reliability, assurance, tangibles, empathy, and responsiveness.
- evaluate and respond appropriately to customer expectations.
- select techniques to handle complaints from customers in a positive way.
- differentiate between the key elements of customer satisfaction and customer retention.
BUS 262 Team Building in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to provide the student with an understanding of team building and the role teams play in providing exceptional customer service. Students will learn how effective teams work, common problems teams encounter, and how to resolve them. Students will learn to recognize and deal with various coworker personalities and team player styles. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain why teamwork is important in the workplace.
- define the characteristics of an effective team.
- apply team building techniques.
- analyze the role of personalities in the workplace.
- assess various team player styles.
- evaluate common team problems and employ methods to solve them.
BUS 263 Attitude in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to introduce the student to the subject of attitude and the importance of a positive attitude in providing exceptional customer service. Certain key skills will help participants maintain a positive attitude in the workplace and at home. The student will be introduced to the concepts of how attitudes are communicated and how to adjust one’s own attitude. Topics will also include the primary causes of a bad attitude and specific techniques to improve the attitudes of others. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the importance of maintaining a positive attitude in the workplace and at home.
- evaluate how attitudes are communicated in order to project the best possible attitude.
- distinguish the three types of attitudes and evaluate how each might affect the workplace.
- explain and practice key skills in attitude adjustment.
- discuss the primary causes of a bad attitude and apply turnaround strategies to battle them.
BUS 264 Ethics and Values in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course will acquaint the student with the importance of ethics and values in delivering exceptional customer service. Students will learn how to evaluate ethical behavior, how to determine what influences our values, and how values influence actions. Emphasis will be placed on developing a personal ethical philosophy and helping others do the right thing. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain values and how they influence our actions.
- describe her/his own values and understand how those values will affect her/his carrying out an assignment's required duties.
- evaluate his/her own ethical behavior.
- examine where his/her values come from.
- consider why people participate in unethical behavior.
- assess how consistent his/her values are with his/her organization.
BUS 265 Stress Management in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to acquaint the student with the elements of stress management and its importance in providing exceptional customer service. Topics will include the recognition of stress, causes of stress, and the benefits of managing stress. Emphasis will be placed on a multitude of ways to handle stress in order to have a more productive professional and personal life. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- describe stress and what it costs in the workplace and in our lives.
- identify stressors, both internal and external.
- examine his/her own stress condition.
- compare the various stress management techniques.
- choose stress management techniques that are best suited for himself/herself.
BUS 266 Time Management in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to introduce the student to the principles of time management and the importance of managing time efficiently in providing exceptional customer service. Specific tools that assist in making the maximum use of one's time will be discussed. Emphasis will be placed on how to prioritize, identifying time wasters, delegation, and goal setting. Basic concepts of managing space will also be covered. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the value of good time management skills.
- prepare and evaluate a self-diagnosis to determine where his/her time goes.
- distinguish among common time wasters and formulate plans to eliminate them.
- discuss the importance of setting goals and priorities.
- apply the principles of effective delegation.
- practice various techniques for managing a work space.
BUS 267 Dealing With Conflict in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to introduce the student to the subject of conflict management and the importance of managing conflict in providing exceptional customer service. Topics will include the meaning of conflict, the causes of conflict between individuals and groups within an organization, and strategies for resolving interpersonal conflict. Emphasis will be placed on how to deal with difficult people and how to bring out the best in others. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- describe the meaning of conflict.
- compare and contrast the different conflict styles and interpret his/her own style.
- recognize the causes of conflict.
- design strategies for resolving interpersonal conflict.
- demonstrate how to use various techniques for resolving conflict in the workplace.
- formulate plans to win over difficult customers.
BUS 268 Decision Making & Problem Solving in the Workplace
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to introduce the student to the role and importance of effective decision making and problem solving in providing exceptional customer service. Emphasis will be placed on recognized techniques for solving problems, common traps to avoid when making decisions, and tools for generating creative solutions. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the differences between decision making and problem solving.
- identify several traps that interfere with effective decision making.
- recognize blocks to effective problem solving.
- apply common problem-solving techniques.
- discuss the importance of creativity in problem solving.
- employ methods to stimulate creativity.
BUS 269 Organizational Change
- Units:0.5
- Hours:9 hours LEC
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is designed to provide the student with an understanding of organizational change and the role it plays in providing exceptional customer service. Topics will include understanding organizational change, theoretical models of change, stages of change, and how to survive and thrive when an organization changes. The goal is to provide practical, hands-on skills to non-management level personnel.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- define change and relate it to personal experiences.
- compare and contrast the stages of change and assess how to effectively deal with each stage.
- evaluate the symptoms of resistance to change and formulate strategies to effectively deal with that resistance.
- formulate a plan for communicating change within an organization
- describe the different types of change.
- analyze examples of organizational change and consider how effectively they were handled.
- design a strategy for surviving change in his/her personal or professional life.
BUS 300 Introduction to Business
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 51 or ESLW 50 with a grade "C" or better.
- Transferable:CSU; UC
- General Education:AA/AS Area V(b)
- C-ID:C-ID BUS 110
- Catalog Date:January 1, 2023
Introduction to Business is a survey business course providing a multidisciplinary examination of how culture, society, human behavior, and economic systems interact with legal, international, political, and financial institutions to affect business policy and practices within the U.S. and the global marketplace. Students will evaluate how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, and organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities markets; and, therefore, affect a business’ ability to achieve its organizational goals.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- assess the relationships and interdependencies of economic, social, legal, and global environments in which businesses operate.
- examine the major functional areas of business including management, human relations, marketing, finance, accounting, and international business.
- demonstrate an understanding of the vocabulary of business.
- apply business skills to succeed in the world of business.
BUS 310 Business Communications
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 100 with a grade of "C" or better; ENGWR 300 or ESLW 340 with a grade of "C" or better
- Transferable:CSU
- General Education:AA/AS Area II(a)
- C-ID:C-ID BUS 115
- Catalog Date:January 1, 2023
This course applies the theory and principles of ethical and effective written and oral communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents and creating and delivering professional-level reports using word processing and presentation software.
Analytical skills are used to plan, organize, compose, critique, and revise letters, memos, emails, and reports. Message components, which include organization, content, style, tone, grammar, format, and appearance, are critically analyzed. A formal analytical research paper is created and its results are presented. This course is designed for students who already have college-level writing skills.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- analyze how word selection and word usage affect the efficiency and effectiveness of communication.
- solve business communication problems through planning, problem solving, organizing, writing, listening, and presenting skills and techniques.
- identify and eliminate gender, age, racial, ethnic, and socioeconomic bias in communication, thereby demonstrating awareness of and sensitivity to multicultural and diverse audiences and situations.
- plan, write, assess, and revise letters, memorandums, emails, and reports suitable for a variety of business situations, including quantitative and business legal contexts.
- discern the differences between primary and secondary research.
- demonstrate an understanding of the importance of original written work and the role of proper citations and references, avoiding plagiarism of either a deliberate or inadvertent nature.
- compose an analytical formal keyed research report based on research findings using APA style.
- present the findings of a formal analytical research paper using presentation software.
- integrate visuals, e.g., graphics, tables, charts, and illustrations into a formal research paper and oral presentation.
BUS 320 Concepts in Personal Finance
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 105 or MATH 28 with a grade of "C" or better, or placement through the assessment process.
- Advisory:ENGWR 51 or ESLW 50 with a grade of "C" or better
- Transferable:CSU; UC
- General Education:AA/AS Area III(b); CSU Area B4
- Catalog Date:January 1, 2023
This course covers how to analyze financial affairs for lifelong personal financial management. It examines the basics of financial planning, analysis, and decision making in areas of goal setting, budgeting, taxes, credit, money management, insurance, investments, and retirement with an emphasis on principles to develop economic decision-making skills.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- analyze economic principles and concepts and apply these principles to individual financial planning.
- establish personal financial goals and design a personal financial plan to achieve them.
- explain types of risk and risk management methods and develop a risk management plan.
- calculate the cost of credit, assess types and sources of credit, and develop an appropriate credit card and debt plan.
- research, evaluate, and analyze corporate financial information to make investment decisions.
- explain the parts of a corporate balance sheet, income statement, and cash flow statement.
- create an appropriate long-term investment plan for their stage in life.
- explain and apply basic mathematical concepts related to personal finance and solve problems through quantitative reasoning.
BUS 325 Investments and Financial Management
- Same As:ECON 330
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 320, ECON 302, ECON 304, or MATH 120 with a grade of "C" or better, or placement through the assessment process.
- Transferable:CSU
- Catalog Date:January 1, 2023
Fundamentals of Investment Management and Financial Markets will provide important information that individuals should know before investing their funds or managing investments. The course will be equally valuable to those who have little or no knowledge of investing and financial markets as well as those who are already investors and want to sharpen their skills. The course will provide a blend of the traditional and modern approaches to investment decision making (and financial markets). The traditional approach is largely descriptive, while the modern approach emphasizes quantitative techniques. Credit may be awarded for ECON 330 or BUS 325, but not for both.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate understanding of investment objectives, economic needs, and financial goals and design financial models to achieve them.
- analyze the changing economic and financial environment and formulate strategies to attempt to adapt to this evolution.
- apply economic principles, concepts, and theories to individual economic and investment planning.
- demonstrate understanding of the conceptual basis of various economic tools and models (and the terminology) available to the individual to deal with decision-making in financial markets.
- develop a theory of money, interest rate determination, and the term structure of interest rates.
BUS 330 Managing Diversity in the Workplace
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:AA/AS Area V(b); AA/AS Area VI; CSU Area D
- Catalog Date:January 1, 2023
The course examines the leadership skills and abilities needed to manage a multicultural workforce. A primary focus is placed upon the workplace impact of various historical, social, and cultural experiences and perspectives related to gender, age, race, ethnicity, and disability. Workforce issues related to the diversity of the American consumer and global consumer impact on the United States are analyzed.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- define culture within the context of the United States workplace.
- analyze demographic trends in order to determine possible future directions in the United States workforce.
- analyze how language, gender, race, ethnicity, and organizational culture interact to produce an organizational climate.
- demonstrate leadership, negotiation, and communication skills that are effective in managing a multicultural workforce.
- analyze the impact of cultural, historical, and stereotypical perspectives on the workplace.
- examine ethnicity and the concept of ethnocentrism as it applies to a workplace culture and compare the experiences of various underrepresented minority groups in the workplace in the United States.
- promote workplace equity by developing strategies to identity and remove barriers that are based on race, ethnicity, age, gender, religion, ability, sexual orientation, and gender identity.
- examine civil rights legislation in the United States and California and critique the impact on the American workplace.
BUS 340 Business Law
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 300 or ESLW 340 with a grade of "C" or better
- Transferable:CSU; UC
- C-ID:C-ID BUS 125
- Catalog Date:January 1, 2023
This course introduces the fundamental legal principles pertaining to business transactions. Topics covered include the legal process, dispute resolution, and federal and state court systems, including a comprehensive study of contracts under the common law and the Uniform Commercial Code. The course emphasizes business ethics, corporate social responsibility, tort law, constitutional law, agency, business crimes, sales transactions, legal structures of business, and criminal law as applied in a business setting.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- appraise the relationship between law and ethics.
- explain the social, political, and ethical implications of the law and their application to actual and hypothetical business transactions, as well as operation of the court system and sources of commercial law.
- analyze cases to identify issues and apply the appropriate legal rules to the fact patterns.
- explain a corporation's legal structure, differentiate it from other forms of business organization, and explain the meaning of limited liability.
- distinguish between torts and crimes and describe the purpose of criminal and tort law.
- evaluate when a promise is enforceable, the elements of a contract, performance, and the remedies available in the event of a breach.
- distinguish between contracts governed by the Uniform Commercial Code and those governed by the common law of contracts.
- describe the relationship between state and federal systems, jurisdiction, and the importance of alternate dispute resolution methods.
- describe the various agency relationships and the duties and liabilities of agents and principals.
- describe the Constitutional basis for federal government regulation of business, including limits of government power.
BUS 345 Law and Society
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:CSU Area D8; IGETC Area 4G
- C-ID:C-ID BUS 120
- Catalog Date:January 1, 2023
This course benefits students in every major by making all students aware of their rights and obligations under the law. They will be introduced to the American common law system, with emphasis on the practical aspects, the theory behind the law, and the law as a reflection of society. Areas studied include the U.S. Constitution, the Court and legal systems, law of Crimes, Torts, Contracts, Landlord-Tenant Relationships, Employment, and Family Law. This course is not to be taken in place of BUS 340, Business Law, where required.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate an understanding of the origins and development of the U.S. legal system.
- recognize the organization of our courts and its procedures.
- demonstrate the importance of law as a legitimate instrument of social change.
- demonstrate an understanding of critical thinking skills and analysis techniques.
- analyze cases and identify issues and apply the appropriate legal rules to the fact patterns to reach defensible legal conclusions.
- think logically, critically review information, and separate fact from opinion.
- assess competing legal arguments on important societal issues.
- appraise the relationship between law and ethics.
- distinguish between torts and crimes and describe the purpose of criminal and tort law.
- enumerate various major legal theories for societal problem solving.
- explain a corporation’s legal structure and differentiate it from other forms of business organization, understand the meaning of limited liability for the owners; describe the relationship of the various stakeholders in the corporation.
- differentiate the major differences between the U.S.'s adversarial legal system versus the inquisitorial system of justice found in many other countries.
- demonstrate an understanding of contracts, classification, contract terms and elements, performance, enforcement, breach, and remedies.
BUS 495 Independent Studies in Business
- Units:0.5 - 4
- Hours:27 - 216 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
An independent studies project involves an individual student or a small group of students in study, research, or activities beyond the regularly offered accounting courses. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- design and discuss a proposal of study with a supervising business instructor.
- demonstrate the ability to independently pursue a course of study or project in business.
- prepare a final report or project incorporating results of study or activities.
BUS 498 Work Experience in Business
- Units:0.5 - 4
- Hours:30 - 300 hours LAB
- Prerequisite:None.
- Enrollment Limitation:According to Education Code Title 5 regulations, a student must be in a paid or unpaid job, volunteer position, or internship.
- Transferable:CSU
- General Education:AA/AS Area III(b)
- Catalog Date:January 1, 2023
According to Title 5, code 55252, Occupational Work Experience Education is supervised employment extending classroom - based occupational learning at an on-the-job learning station related to the student's educational or occupational goal. This course is designed for students working in a paid or unpaid job, volunteer position or internship directly related to Business Major. The course will provide students with a structured program designed to teach them new soft skills and employability skills that will assist them in securing a job in the future and an opportunity to explore occupational interests that will assist them in the academic major and career decision making process. The student must have a job, volunteer, or internship position secured to remain enrolled in the course. Course content includes understanding the application of education to the workforce; responsibilities of an intern or employee in a workforce setting; completion of Title 5 Education Code documents (i.e. Student Application, Learning Objectives, Time Sheet, and Evaluation), that document the student's progress and hours spent in the workplace; and development of workplace soft skills and employability skills relevant to the 21st century workplace. Learning objectives will be developed between the student, employer, and Work Experience Instructor to best meet the students level of learning. During the semester, the student is required to complete 37.5 hours of related paid work experience, or 30 hours of related unpaid work experience for 0.5 unit. An additional 37.5 or 30 hours of related work experience is required for each additional 0.5 units. This course may be taken up to 4 times when there is new or expanded learning on the job for up to 16 units. Only one Work Experience course may be taken per semester.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- apply academic knowledge through the application of a structured, supervised, and on-the-job experience.
- demonstrate increased knowledge of personal skills to apply to future workplace settings, such as communication skills, interpersonal skills, and networking.
- apply career awareness and knowledge, gained through exploration of volunteer and general work experience opportunities, to assist in choosing a major or career path.
- In addition to the learning outcomes above, the student, worksite supervisor, and the Work Experience instructor will work together to create at least three student learning objectives using the Title 5 Statement of Learning Objectives and the Work Experience Education Agreement.
BUS 499 Experimental Offering in Business
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This is the experimental courses description.
Entrepreneurship (ENTR) Courses
ENTR 299 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:January 1, 2023
This is the experimental courses description.
ENTR 301 Accounting for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course introduces accounting in a start-up organization and evaluates why it is important and how it is used by investors, creditors, and others to make business decisions. The course covers recording and reporting of business transactions with a focus on the financial statements and statement analysis. It includes how entrepreneurs use accounting information in decision-making, planning, and directing operations. The course will focus on performance analysis in start-up settings.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the nature and purpose of Generally Accepted Accounting Principles (GAAP).
- apply the components of financial accounting and reporting, including qualitative characteristics of accounting information, the assumptions underlying accounting, the basic principles of financial accounting, and the constraints and limitations on accounting information.
- explain how an accounting system can be designed to satisfy the needs of a startup business and their users.
- prepare and interpret the purpose of the basic financial statements and the annual report and how they satisfy the information needs of investors, creditors, and other users.
- identify how the principles of internal control are used to manage and control the firm's resources and minimize risk.
- assess the hiring needs of a start-up and have the ability to understand and evaluate whether permanent, temporary, or consultants are the best option.
- understand and evaluate what different funding alternatives are available and what is best for the start-up.
ENTR 350 Introduction to Entrepreneurship, Strategy, and Managing People
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course introduces the foundational concepts of entrepreneurship. Students will explore the feasibility of a small business idea while writing an opportunity analysis, which is the first step toward development of a full business plan. This course also examines legal forms of ownership, development of a strong business strategy, and development of a plan for managing human resources in a small business.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- evaluate the role of entrepreneurship and small business in the U.S. economy.
- research and write an opportunity analysis for a business idea.
- create a vision, mission, core values, and business strategy for an entrepreneurial venture.
- explain how structure, strategy, and culture develop in a growing business.
- assess the legal ownership options for small business.
- prioritize the human resource management needs of a small business.
- develop a human resource plan for a small business.
ENTR 352 21st Century Skills & Professional Competencies for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course is designed to deliver the sought after workplace soft skills and professional competencies. Through curriculum, assessment, and digital badging resources, students will gain knowledge and insights necessary to develop the following workplace soft skills and competencies: adaptability, self-awareness, digital fluency, communication, collaboration, empathy, analysis, resiliency, an entrepreneurial mindset, and social/diversity awareness.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- evaluate risks and learn from mistakes in order to improve a product, service, or process.
- discern changes that have the potential to disrupt industries and workplace norms and expectations, like new technology.
- use feedback in a positive way, and learn from efforts that go wrong.
- assess their personality, strengths, and areas of knowledge, skills, and habits.
- look for work opportunities that would be a compatible match for personal skills and strengths.
- demonstrate a basic understanding of computer, tablet, and smartphone hardware and software and how they work.
- speak in a professional, credible manner, using appropriate content and technology tools.
- work effectively with a diverse team, in person or remotely.
- set priorities and goals, anticipate possible consequences, and develop contingency plans.
- examine information and data using critical thinking skills.
ENTR 356 Bootstrap Marketing for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:January 1, 2023
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- identify an understanding of the marketing mix in entrepreneurial settings.
- identify and evaluate entrepreneurial opportunities from emerging trends in marketing.
- conduct marketing research to develop and launch a new product or service.
- apply entrepreneurial thinking to market segmentation and target market decisions.
- develop and present a marketing plan for an entrepreneurial venture.
ENTR 358 Entrepreneurship Capstone
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 and 356 with grades of "C" or better; or concurrent enrollment.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course covers the various elements in starting and operating a small business. Students will learn about the components necessary to develop a business plan throughout the guided pathway; and from those components, launch, monitor, and adjust plans regarding the progress of a business operation.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- build and submit a well-crafted business plan that includes mission statement, company description, external market analysis, and marketing plan.
- build and submit financial statements that include pro-forma income statement and balance sheet.
- design a business card.
- activate a home page for the business website.
- build and implement a marketing plan that includes a clear description of pricing, promotion and placement strategies.
- launch a business that will generate sales revenue, and monitor the business’ progress through end of semester.
ENTR 499 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:January 1, 2023
This is the experimental courses description.
Management (MGMT) Courses
MGMT 295 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:January 1, 2023
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors, and possibly other students. Instructor approval is required to enroll in this course.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable management topic for investigation and assess its relationship to current developments in the discipline of study.
- demonstrate the ability to define clear research objectives and to select and review secondary sources that are relevant to the research questions in a structured and organized manner.
- design appropriate primary research projects that address the defined research objective.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
- work collaboratively with an instructor or instructors and possibly other students.
MGMT 299 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:January 1, 2023
This is the experimental courses description.
MGMT 304 Principles of Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 101, ESLW 340, or BUS 100 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This basic course in management introduces a variety of modern management concepts including management functions of planning, organization, staffing, leadership, and control. In addition, such concepts as team development, communication, business ethics, and global management perspectives will be discussed.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- examine the five functions of management and apply the planning, organizing, staffing, controlling, and leadership roles in a variety of real life business situations.
- evaluate the skills required to be an effective manager.
- explain how internal and external environmental forces influence organizations and how organizations can influence their environments.
- apply the strategic, tactical, and operational planning process to a variety of modern management situations.
- assess how organizations improve through the use of effective organizational design.
- examine how effective human resource and team management leads to competitive advantage.
- critique and apply the major theories of motivation and leadership.
MGMT 308 Personnel and Human Resources Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 101, ESLW 340, or BUS 100 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course is an introduction to the study and analysis of personnel and human resource management. It explores essential topics such as managing human resources in a global environment, job design, recruitment and retention methods, performance appraisal techniques, training, compensation, labor management relations, and important human resource laws. This course is valuable for students who anticipate a career in human resource management or general management. Case studies from business are used to develop critical management decision-making skills.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- evaluate the role of human resource management in public and private organizations.
- identify and apply the various federal and state laws and regulations to the management of human resources.
- analyze and decide upon the use of personnel recruitment and selection methods for different sets of conditions.
- compare and contrast various performance appraisal techniques, explaining the advantages and disadvantages of each.
- analyze and appraise the dynamics and legal foundations of labor and management relations.
- evaluate and apply accepted training methods to various personnel situations.
- explain how careful and astute management of human resources can result in better job performance.
MGMT 309 Introduction to Supervision
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 101, ESLW 340, or BUS 100 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This introductory course in supervision is designed to meet the needs of students interested in learning more about the role of a supervisor. Emphasis is on employee motivation, morale, working conditions, communication with employee groups, conflict management, recruiting and interviewing potential employees, training, group dynamics, and health and safety issues. This course focuses on first line supervisory responsibilities. It is most valuable for students who have been or are in the workplace and who are making or anticipating the transition from employee to supervisor. Case studies from business are used to prepare the student for a supervisory position.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- define and assess a supervisor’s role and responsibilities.
- understand the skills necessary for effective supervision of employees.
- analyze and evaluate group and individual behaviors as they relate to the workplace.
- formulate and employ an effective model of communication with superiors and employees.
- determine, explain, outline, and apply a framework for managing the work performance of employees.
- review and analyze workplace scenarios to synthesize information, recommend a course of action, and justify the recommended action based on careful analysis of the situation.
- use a self-assessment to evaluate interest and skills to determine if a career in management is desirable.
MGMT 372 Human Relations and Organizational Behavior
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100, ENGWR 101 or ESLW 340 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course emphasizes the psychology of human relations management. It covers human interaction principles that build confidence, competence, and positive attitudes in work organizations. Topics include the basis for human behavior, perception, personality, communication, stress, time and career management, motivation, performance improvement, group behavior, ethics, and social responsibility.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- analyze theories of human behavior at work.
- demonstrate effective human interaction skills in the workplace.
- determine the key ingredients that motivate people.
- assess intrapersonal and interpersonal skills in effective human interaction, and negotiation.
- evaluate employee morale and performance in such areas as goal orientation, innovation and creativity, constructive discipline, delegation, and responsibility.
MGMT 495 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable topic for investigation and to appreciate its relationship with current developments in the respective subject areas.
- design appropriate primary research projects that address the defined research objectives.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
MGMT 499 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This is the experimental courses description.
Marketing (MKT) Courses
MKT 300 Principles of Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100, ENGWR 101, or ESLW 340 with grades of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- recognize the functions of the marketing mix and apply those functions to marketing information.
- examine the importance of customer satisfaction and the priorities of the marketing concept.
- illustrate how marketers segment their markets and design target markets.
- evaluate how marketers plan and make marketing decisions regarding the controllable factors of the marketing mix and the uncontrollable factors that influence them.
- develop business relationships both in the consumer and industrial markets.
- research, analyze, and evaluate several companies and write about various concepts of marketing, such as target marketing, social responsibility, and product mix.
MKT 310 Selling Professionally
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course examines and presents the qualifications necessary to achieve success in professional selling. Emphasis is placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool are explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain the role of selling in the marketing process.
- illustrate a professional attitude toward a sales career.
- demonstrate the qualifications and characteristics for effective selling.
- analyze differences in techniques in direct, industrial, wholesale, and retail sales.
- prepare a professional sales presentation.
MKT 312 Retailing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100, ENGWR 101, or ESLW 340 with grades of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
Retailing is a business activity that provides goods and services to customers for their personal use. This course covers modern retail operations with emphasis on consumer behavior, store location, sourcing of goods, pricing, organization, promotion, merchandising, management, and other pertinent factors of retail operations.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- explain how retailers use merchandise management decisions to implement their retail strategy, including planning, buying, pricing, branding, and promoting their merchandise.
- explain how needs and social factors affect consumer buying decisions and how retailers segment their markets.
- evaluate specific retail site locations, based upon factors such as trade area, competition, natural and artificial barriers, traffic flow, parking, and leases.
- illustrate how retailers use customer relationship management (CRM) to identify their best customers and build customer loyalty.
- examine career opportunities in the field of retailing.
MKT 314 Advertising
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- examine the major social and economic impacts of advertising in the United States.
- describe how the advertising industry operates and produces advertising through the work of advertisers, agencies, media, and suppliers.
- evaluate the various advertising media, including television, radio, magazines, newspapers, outdoor, internet, social media, direct mail, and other media.
- create and produce advertising examples for magazine ads, television and radio commercials, social media, and billboards.
- work together in groups to create and present media advertising for an advertising campaign.
MKT 330 Internet Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:CISC 305 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course introduces the use of social media and other internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- create effective internet marketing strategies that enhance a business' relationship with present and future customers.
- identify and evaluate decisions in the selection of internet marketing strategies to make a business more effective.
- apply complex decision-making techniques to problems involving e-commerce practice and a company's role in this evolving business environment.
MKT 495 Independent Studies in Marketing
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Enrollment Limitation:Student must obtain approval from an instructor to conduct an independent study with that instructor or instructors.
- Transferable:CSU
- Catalog Date:January 1, 2023
This course is an independent study of a marketing topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of marketing and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable topic for investigation and to appreciate its relationship with current developments in the respective subject areas.
- demonstrate the ability to define clear research objectives and to select and review secondary sources that are relevant to the research questions in a structured and organized manner.
- design appropriate primary research projects that address the defined research objectives.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
- work collaboratively with an instructor or instructors and other students.
MKT 498 Work Experience in Marketing
- Units:0.5 - 4
- Hours:30 - 300 hours LAB
- Prerequisite:None.
- Enrollment Limitation:According to Education Code Title V regulations, a student cannot earn academic credits in a Work Experience class unless s/he has either a job or an internship.
- Transferable:CSU
- Catalog Date:January 1, 2023
According to Title 5, code 55252, Occupational Work Experience Education is supervised employment extending classroom - based occupational learning at an on-the-job learning station related to the student's educational or occupational goal. This course is designed for students working in a paid or unpaid job, volunteer position or internship directly related to Marketing Major. The course will provide students with a structured program designed to teach them new soft skills and employability skills that will assist them in securing a job in the future and an opportunity to explore occupational interests that will assist them in the academic major and career decision making process. The student must have a job, volunteer, or internship position secured to remain enrolled in the course. Course content includes understanding the application of education to the workforce; responsibilities of an intern or employee in a workforce setting; completion of Title 5 Education Code documents (i.e. Student Application, Learning Objectives, Time Sheet, and Evaluation), that document the student's progress and hours spent in the workplace; and development of workplace soft skills and employability skills relevant to the 21st century workplace. Learning objectives will be developed between the student, employer, and Work Experience Instructor to best meet the students level of learning. During the semester, the student is required to complete 37.5 hours of related paid work experience, or 30 hours of related unpaid work experience for 0.5 unit. An additional 37.5 or 30 hours of related work experience is required for each additional 0.5 units. This course may be taken up to 4 times when there is new or expanded learning on the job for up to 16 units. Only one Work Experience course may be taken per semester.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- apply classroom study through application of planned, supervised on-the-job experience.
- develop practical workplace (soft) skills, acquire knowledge, and build confidence in the workplace.
- evaluate himself/herself in the following Career/Life Planning Process: Self-Awareness; Career Awareness; Decision Making & Goal Setting; Job Search & Workplace Success; Balanced Lifestyle.
- improve his or her potential for promotion in the workplace.
- develop skills to conduct him/herself in a professional manner in the workplace.
MKT 499 Experimental Offering in Marketing
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:January 1, 2023
This is the experimental courses description.
Faculty
Valerie Alexander
Adjunct Assistant Professor
- Office: SCC Main Campus
- Email: alexanf@scc.losrios.edu
Paul Carmazzi
Professor / Assistant Athletic Director
- Office: SCC Main Campus
- Email: carmazp@scc.losrios.edu
- Phone: (916) 558-2613
Claudio Cisneros
Assistant Professor
- Office: SCC Main Campus, Business, BUS-210
- Email: CisnerC@scc.losrios.edu
- Phone: (916) 558-2430
Debra Crumpton
Professor
- Office: SCC Main Campus, Business Building, BUS 231
- Email: crumptd@scc.losrios.edu
- Phone: (916) 558-2020
Kimberly Handy
Adjunct Professor
- Office: SCC Main Campus, Business Building, BUS 221a
- Email: handyk@scc.losrios.edu
- Phone: (916) 558-2144
James Hunter
Adjunct Professor
- Office: SCC Main Campus
- Email: hunterj@scc.losrios.edu
- Phone: (916) 233-8181
Reginald Jean-Gilles
Assistant Professor
- Office: SCC Main Campus, Business Building, BUS 209
- Email: jean-gr@scc.losrios.edu
- Phone: (916) 558-2050
Cheryl Kaufman
- Office: SCC Main Campus
- Email: Cheryl.Kaufman@scc.losrios.edu
Dyan Pease
Professor
- Office: SCC Main Campus, Business Building, BUS 111
- Email: peased@scc.losrios.edu
- Phone: (916) 558-2363
Programs and Majors
Business and Computer Information Science Labs
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Business and Industry
This program is part of the Business and Industry meta major.