Associate Degrees
A.S. in Accounting
The Accounting degree is designed for students planning to seek accounting positions in business, industry, or government upon completion of the required course of study. The program also meets the needs of employed individuals seeking to learn applications of accounting theory as practiced in the field. The program provides the foundation for individuals to prepare financial statements and record business transactions for all types of business and industry. Students develop a strong knowledge base of U.S. Generally Accepted Accounting Principles (GAAP) and accounting procedures. Communication skills, teamwork, computer technology, and ethical behavior are also emphasized.
For those students interested in transferring to a four-year college or university to pursue a bachelor's degree in this major, it is critical that students meet with an SCC counselor to select and plan the courses to fulfill major requirements. Schools vary widely in terms of the required preparation. The courses that SCC requires for an A.S. degree in this major may be different from the requirements needed for a Bachelor's degree.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 103 |
Intermediate Accounting - Part I |
4 |
ACCT 104 |
Intermediate Accounting - Part II |
4 |
ACCT 301 |
Financial Accounting |
4 |
ACCT 311 |
Managerial Accounting |
4 |
ACCT 341 |
Computerized Accounting |
3 |
ACCT 361 |
Ethics, Fraud, and Legal Issues for Accountants |
3 |
BUS 300 |
Introduction to Business |
3 |
A minimum of 10 units from the following: |
101 |
ACCT 101 |
Fundamentals of College Accounting (3) |
|
ACCT 107 |
Auditing (3) |
|
ACCT 111 |
Cost Accounting (3) |
|
ACCT 121 |
Payroll Accounting (3) |
|
ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
ACCT 151 |
Governmental Auditing (3) |
|
ACCT 153 |
Governmental Accounting (3) |
|
ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
BUS 340 |
Business Law (3) |
|
CISA 315 |
Introduction to Electronic Spreadsheets (2) |
|
CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
CISC 310 |
Introduction to Computer Information Science (3) |
|
Total Units: |
|
35 |
1ACCT 343 is Recommended
The Accounting Associate in Science (A.S.) degree may be obtained by completion of the required program, plus the local SCC General Education Requirement, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- record, classify, summarize, and report the business transactions of a company.
- prepare financial statements in conformity with U.S. Generally Accepted Accounting Principles (GAAP).
- explain and integrate the role of ethics and standards of professional conduct in the accounting profession.
- demonstrate the ability to support management functions through budgeting, planning, and decision-making.
- integrate the principles of business, business law, and economics into accounting functions.
- apply principles of accounting to more advanced topics such as, but not limited to: individual taxation, auditing, governmental accounting, cost accounting, and payroll accounting.
The Accounting degree is designed to provide the knowledge necessary for immediate employment at an entry or intermediate level accounting, recordkeeping, or clerk position with many private sector and government organizations. The degree is also designed to provide an excellent base of knowledge for those who would like to pursue an advanced degree in accounting, business, economics, or law. The accounting courses also meet unit requirements of local area governmental employers' promotional exams in accounting. All the accounting courses in this program can be used to meet unit requirements of the California State Board of Accountancy's Certified Public Accountant's exam.
A.S. in Business, General
This degree is designed to provide a strong foundation for students entering a variety of business fields in the private and public sectors. It includes coursework that is essential for entry-level positions and enhances the knowledge base of students who are seeking career progression.
Students should work closely with their Sacramento City College counselors to ensure this is the appropriate degree for their educational goals.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 101 |
Fundamentals of College Accounting |
3 |
BUS 300 |
Introduction to Business |
3 |
BUS 310 |
Business Communications |
3 |
BUS 330 |
Managing Diversity in the Workplace |
3 |
BUS 340 |
Business Law |
3 |
CISA 305 |
Beginning Word Processing (2) |
2 |
or CISA 306 |
Intermediate Word Processing (2) |
|
CISA 315 |
Introduction to Electronic Spreadsheets (2) |
2 |
or CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
CISC 310 |
Introduction to Computer Information Science |
3 |
ECON 302 |
Principles of Macroeconomics (3) |
3 |
or ECON 100 |
Introduction to Economics (3) |
|
A minimum of 3 units from the following: |
3 |
BUS 105 |
Business Mathematics (3) |
|
BUS 320 |
Concepts in Personal Finance (3) |
|
ECON 310 |
Statistics for Business and Economics (3) |
|
A minimum of 6 units from the following: |
6 |
MGMT 304 |
Principles of Management (3) |
|
MGMT 309 |
Introduction to Supervision (3) |
|
MGMT 372 |
Human Relations and Organizational Behavior (3) |
|
MKT 300 |
Principles of Marketing (3) |
|
MKT 330 |
Internet Marketing (3) |
|
Total Units: |
|
34 |
The Business, General Associate in Science (A.S.) degree may be obtained by completion of the required program, plus the local SCC General Education Requirement, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- explain the major functional areas of business organizations including management, marketing, finance, and accounting.
- demonstrate leadership skills and abilities that are effective in managing a multicultural workforce.
- analyze practical business problems and utilize critical thinking and research skills in the evaluation of alternative solutions.
- apply accounting concepts and principles in making decisions about business operations.
- integrate management principles related to finance, personnel, products, services, and information.
- incorporate effective verbal and written communication skills in various business settings.
- utilize commonly used computer application programs to compose relevant business documents.
- utilize business as a tool of engagement in issues of sustainability, social responsibility, economic equality, and cultural understanding.
Career opportunities in business include, but are not limited to: retail sales, customer service representative, administrative assistant, human resource specialist, office manager, account manager, digital analyst, buyer, data-entry specialist, entrepreneur, government service, insurance representative, project manager, digital marketing, content writer, marketing researcher, office assistant, and public administration.
A.S. in Management
This program is designed for those who wish to progress to positions of responsibility and management in business. Its strong management focus provides the knowledge and skills needed by managers in a wide variety of organizations. Topics include management communication, human resources, organizational behavior, supervision, diversity management, business law, accounting, economics, finance, and business computer applications.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 301 |
Financial Accounting |
4 |
BUS 300 |
Introduction to Business |
3 |
BUS 330 |
Managing Diversity in the Workplace |
3 |
MGMT 304 |
Principles of Management |
3 |
MGMT 309 |
Introduction to Supervision |
3 |
MGMT 372 |
Human Relations and Organizational Behavior |
3 |
MATH 300 |
Introduction to Mathematical Ideas (3) |
3 - 41 |
or BUS 105 |
Business Mathematics (3) |
|
or STAT 300 |
Introduction to Probability and Statistics (4) |
|
A minimum of 6 units from the following: |
6 |
ACCT 311 |
Managerial Accounting (4) |
|
MGMT 308 |
Personnel and Human Resources Management (3) |
|
MKT 300 |
Principles of Marketing (3) |
|
MKT 330 |
Internet Marketing (3) |
|
Total Units: |
|
28 - 29 |
1A minimum of 3 units required.
The Management Associate in Science (A.S.) degree may be obtained by completion of the required program, plus the local SCC General Education Requirement, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures.
- develop effective oral and written communication skills that can be applied in various business settings.
- formulate original ideas and concepts in addition to integrating the ideas of others into the problem-solving process.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
This program prepares students for supervisory and management positions in a wide variety of industries.
A.S. in Marketing
The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 101 |
Fundamentals of College Accounting (3) |
3 - 4 |
or ACCT 301 |
Financial Accounting (4) |
|
BUS 300 |
Introduction to Business |
3 |
BUS 310 |
Business Communications |
3 |
BUS 340 |
Business Law |
3 |
CISA 340 |
Presentation Graphics |
2 |
DDSN 331 |
Digital Imaging I (3) |
3 |
or DDSN 370 |
Visual Content For Social Media (3) |
|
MGMT 304 |
Principles of Management |
3 |
MKT 300 |
Principles of Marketing |
3 |
MKT 310 |
Selling Professionally |
3 |
MKT 314 |
Advertising |
3 |
MKT 330 |
Internet Marketing |
3 |
MKT 334 |
Social Media Marketing Strategies |
3 |
Total Units: |
|
35 - 36 |
The Marketing Associate in Science (A.S.) degree may be obtained by completion of the required program, plus the local SCC General Education Requirement, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- evaluate marketing decisions related to product development, market research, pricing, distribution, and promotion in the development and execution of a marketing strategy.
- develop the appropriate strategy, execution, and media for advertising and promotion.
- research and evaluate consumer buying behavior and recommend integrated marketing communications to effectively meet consumer needs.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- compose effective verbal and written communications.
- design effective marketing materials.
- create effective digital marketing strategies that enhance a business' relationship with present and future customers.
- explain the critical role ethics plays in modern marketing.
- formulate a strategic marketing plan for a new or existing business.
This program provides an opportunity for students to acquire knowledge and training for the following marketing jobs: Sales manager, marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, product manager, marketing analyst, advertising coordinator, advertising manager, public relations manager, brand manager, media buyer, digital marketing manager, digital marketing director, e-commerce manager.
A.S. in Real Estate
This degree fosters a deeper understanding of the business ecosystem in which the real estate sector operates, while also providing a path to qualify for the real estate broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 301 |
Financial Accounting (4) |
4 |
BUS 300 |
Introduction to Business |
3 |
BUS 310 |
Business Communications |
3 |
BUS 340 |
Business Law |
3 |
CISC 310 |
Introduction to Computer Information Science |
3 |
MKT 300 |
Principles of Marketing |
3 |
RE 300 |
California Real Estate Principles |
3 |
RE 310 |
Real Estate Practice |
3 |
RE 320 |
Real Estate Finance |
3 |
RE 330 |
Legal Aspects of Real Estate |
3 |
RE 342 |
Real Estate Appraisal |
3 |
RE 360 |
Real Estate Economics (3) |
3 - 4 |
or RE 350 |
Real Property Management (3) |
|
or RE 497 |
Internship in Real Estate (4) |
|
A minimum of 2 units from the following: |
2 |
CISA 305 |
Beginning Word Processing (2) |
|
CISA 306 |
Intermediate Word Processing (2) |
|
CISA 315 |
Introduction to Electronic Spreadsheets (2) |
|
CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
CISA 340 |
Presentation Graphics (2) |
|
Total Units: |
|
39 - 40 |
The Real Estate Associate in Science (A.S.) degree may be obtained by completion of the required program, plus the local SCC General Education Requirement, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Certificates of Achievement
Accounting Clerk Certificate
The Accounting Clerk certificate provides fundamental occupational training and preparation for entry-level accounting clerk positions. The program includes basic accounting courses and specialized courses designed for the accounting workplace, including basic computer and business principles courses.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 101 |
Fundamentals of College Accounting |
3 |
ACCT 121 |
Payroll Accounting |
3 |
ACCT 341 |
Computerized Accounting |
3 |
BUS 105 |
Business Mathematics |
3 |
CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
A minimum of 6 units from the following: |
6 |
ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
ACCT 301 |
Financial Accounting (4) |
|
ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
Total Units: |
|
20 |
Upon completion of this program, the student will be able to:
- analyze and record accounting transactions in both manual and computerized accounting systems.
- prepare financial statements manually and using a computerized accounting system.
- solve basic business math problems.
- demonstrate proficiency in the use of word processing and spreadsheet software.
Career opportunities include accounting clerk or entry-level bookkeeper positions such as: accounts payable clerk, accounts receivable clerk, billing clerk, payroll assistant, assistant bookkeeper, or office assistant.
Business Information Worker Certificate
The Business Information Worker Certificate is designed to prepare students for entry-level office and administrative support in a variety of organizations.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
BUS 300 |
Introduction to Business |
3 |
BUS 310 |
Business Communications |
3 |
CISA 305 |
Beginning Word Processing |
2 |
CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
CISA 323 |
Database Management using Microsoft Access |
2 |
CISC 310 |
Introduction to Computer Information Science |
3 |
CISC 320 |
Operating Systems |
1 |
Total Units: |
|
16 |
Upon completion of this program, the student will be able to:
- identify and analyze business problems and opportunities and formulate recommendations for courses of action.
- analyze business situations and determine appropriate methods to deliver negative and positive messages.
- describe how a computer works including identification of the various hardware components.
- create, save, and access files and folders; illustrate an understanding in using file management utilities.
- construct and modify solutions for personal, educational, or business needs applying use of office workplace computer applications.
- construct projects efficiently generating solutions using various workplace computer applications.
- demonstrate the use of electronic mail (e-mail), using attachments and uploading and downloading files and folders, including extracting data.
Students who successfully complete the Business Information Worker Certificate are prepared for entry-level positions in general office environments in a variety of fields.
Entrepreneurship Certificate
Designed for current and aspiring entrepreneurs, the Entrepreneurship Certificate will help students gain the knowledge, insights, and confidence to launch or grow their entrepreneurial venture. Through the application of business concepts, students will develop professional competencies necessary for small business ownership, learn to identify and evaluate opportunities, develop strategies, learn the basics of entrepreneurial finance, create a business plan and a marketing plan, and prepare to launch their product or service, either as a physical brick and mortar business, or as a virtual, online business.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ENTR 301 |
Accounting for Entrepreneurs |
3 |
ENTR 350 |
Introduction to Entrepreneurship, Strategy, and Managing People |
3 |
ENTR 352 |
21st Century Skills & Professional Competencies for Entrepreneurs |
3 |
ENTR 356 |
Bootstrap Marketing for Entrepreneurs |
3 |
ENTR 358 |
Entrepreneurship Capstone |
3 |
MKT 334 |
Social Media Marketing Strategies |
3 |
Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- create alternatives and analyze solutions for an entrepreneurial venture.
- assess ethical decision-making strategies and explain the importance of ethics and social responsibility in an entrepreneurial venture.
- distinguish the four functions of management: planning, organizing, directing, and controlling in the context of launching a business.
- design a marketing plan for an entrepreneurial venture.
- build a well-crafted business plan.
- analyze data and prepare financial statements for a start-up.
- formulate their entrepreneurial vision and present it for potential venture funding.
Full Charge Bookkeeper Certificate
The Full Charge Bookkeeper certificate program provides advanced occupational training in accounting. The program provides a strong background in financial and managerial accounting, basic business principles, and business technology.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
ACCT 101 |
Fundamentals of College Accounting |
3 |
ACCT 121 |
Payroll Accounting |
3 |
ACCT 301 |
Financial Accounting |
4 |
ACCT 311 |
Managerial Accounting |
4 |
ACCT 341 |
Computerized Accounting |
3 |
CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
CISA 316 |
Intermediate Electronic Spreadsheets |
2 |
A minimum of 6 units from the following: |
6 |
ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
ACCT 361 |
Ethics, Fraud, and Legal Issues for Accountants (3) |
|
BUS 105 |
Business Mathematics (3) |
|
Total Units: |
|
27 |
Upon completion of this program, the student will be able to:
- identify, analyze, record, and report the financial transactions of an organization using manual and computerized accounting systems.
- measure and categorize costs within a business organization.
- develop information useful to management in the budgeting, planning, and decision-making processes of an organization.
- calculate basic federal and California payroll taxes.
- demonstrate proficiency in the use of spreadsheet software.
Career opportunities include higher level accounting positions, such as full charge bookkeeper, accountant, or accounting supervisor.
Management Certificate
This program is designed for those who wish to progress from entry-level positions to positions of responsibility in business and management. Topics include organizational behavior and human relations, supervision, and human resource management.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
BUS 330 |
Managing Diversity in the Workplace |
3 |
MGMT 304 |
Principles of Management |
3 |
MGMT 309 |
Introduction to Supervision |
3 |
MGMT 372 |
Human Relations and Organizational Behavior |
3 |
A minimum of 6 units from the following: |
6 |
ACCT 101 |
Fundamentals of College Accounting (3) |
|
or ACCT 301 |
Financial Accounting (4) |
|
BUS 300 |
Introduction to Business (3) |
|
MGMT 308 |
Personnel and Human Resources Management (3) |
|
MKT 300 |
Principles of Marketing (3) |
|
Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures
- develop effective oral and written communication skills that can be applied in various business settings.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
This program prepares students for supervisory and management positions in a wide variety of industries.
Marketing Certificate
This certificate provides an introductory overview of the various aspects of marketing, such as target marketing, marketing strategy, advertising, professional selling, social media, and content marketing. It is intended to meet the needs of employed students who wish to upgrade their marketing skills, as well as students seeking entry-level marketing positions. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
BUS 300 |
Introduction to Business |
3 |
MKT 300 |
Principles of Marketing |
3 |
MKT 310 |
Selling Professionally |
3 |
MKT 314 |
Advertising |
3 |
MKT 330 |
Internet Marketing |
3 |
MKT 334 |
Social Media Marketing Strategies |
3 |
Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- examine the major functional areas of business organizations, including management, marketing, finance, and accounting.
- assess which marketing communications most effectively meet the needs of the marketplace.
- evaluate the principles of product development, pricing, distribution, promotion, and market research in the development and execution of a marketing strategy.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- formulate strategic marketing and social media marketing plans for a new or existing business.
- examine the concepts of ethics and social responsibility in marketing decisions.
- evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
This program provides an opportunity for students to acquire knowledge and training for the following marketing jobs: Sales manager, marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, product manager, marketing analyst, advertising coordinator, advertising manager, public relations manager, brand manager, media buyer, digital marketing manager, digital marketing director, e-commerce manager.
Real Estate Broker Certificate
This certificate introduces advanced concepts of the real estate field, while providing the minimum coursework to qualify for the broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
RE 300 |
California Real Estate Principles |
3 |
RE 310 |
Real Estate Practice |
3 |
RE 320 |
Real Estate Finance |
3 |
RE 330 |
Legal Aspects of Real Estate |
3 |
RE 342 |
Real Estate Appraisal |
3 |
RE 360 |
Real Estate Economics (3) |
3 - 4 |
or ACCT 301 |
Financial Accounting (4) |
|
A minimum of 6 units from the following: |
61 |
BUS 340 |
Business Law (3) |
|
RE 350 |
Real Property Management (3) |
|
RE 497 |
Internship in Real Estate (4) |
|
Total Units: |
|
24 - 25 |
1If both RE 360 and ACCT 301 are successfully completed, only 3 units from the above group are required.
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- develop leadership skills and abilities that are effective in a real estate environment.
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Real Estate Salesperson Certificate
This certificate introduces basic concepts of the real estate field while providing the minimum coursework to qualify for the California Real Estate Salesperson's License examination. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
RE 300 |
California Real Estate Principles |
3 |
RE 310 |
Real Estate Practice |
3 |
A minimum of 3 units from the following: |
3 |
ACCT 301 |
Financial Accounting (4) |
|
BUS 340 |
Business Law (3) |
|
RE 320 |
Real Estate Finance (3) |
|
RE 330 |
Legal Aspects of Real Estate (3) |
|
RE 342 |
Real Estate Appraisal (3) |
|
RE 350 |
Real Property Management (3) |
|
RE 360 |
Real Estate Economics (3) |
|
RE 497 |
Internship in Real Estate (4) |
|
Total Units: |
|
9 |
Upon completion of this program, the student will be able to:
- develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- develop leadership skills and abilities that are effective in a real estate environment.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Social Media Marketing Certificate
Small and large organizations develop an authentic social media presence by building connection and community with their existing and potential customers. In this program, students will learn how to build a strong brand presence and use social media platforms to connect with their target market and grow followers and engagement. Topics related to building a following, targeting content, managing accounts, and measuring social media analytics are also covered. Whether you want to leverage your personal social media experience or are new to social media, this program will teach you how to create innovative social media marketing campaigns that get results.
Catalog Date: January 1, 2025
Course Code |
Course Title |
Units |
COMM 351 |
Mass Media and Society (3) |
3 |
or ENGWR 384 |
Mass Media and Society (3) |
|
or JOUR 310 |
Mass Media and Society (3) |
|
DDSN 370 |
Visual Content For Social Media |
3 |
MKT 300 |
Principles of Marketing |
3 |
MKT 330 |
Internet Marketing |
3 |
MKT 334 |
Social Media Marketing Strategies |
3 |
Total Units: |
|
15 |
Upon completion of this program, the student will be able to:
- create effective written and visual content for social media.
- produce digital graphics and illustrations that utilize core design principles.
- integrate traditional and emerging media tools into an overall campaign.
- measure key performance indicators for social media.
- build a social media marketing campaign to grow a business.
The career opportunities related to social media marketing are plentiful. Opportunities include social media marketing analyst, digital marketing specialist, social media strategist, marketing assistant, community marketing specialist, freelance social media coordinator, brand manager, and social strategist manager.