Business (BUS) Courses
BUS 100 English for the Professional
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Catalog Date:August 1, 2023
This course is designed to prepare students as effective communicators in business and in the workplace. In addition to correct usage of the English language, students learn effective business writing principles, for example, brevity and succinctness. Skills and techniques for written communication, sentence structure, word usage, punctuation, spelling, business vocabulary, and business document formatting are included. Emphasis is placed on critical thinking and effective writing techniques through analyzing written communication and composing and organizing paragraphs into effective business documents. Computer skills are utilized throughout the course to format business documents and conduct research on the Internet. Proofreading skills are also emphasized. This course focuses on the analysis, composition, and organization of written communication to write effective business documents. BUS 100 is required by several certificate and degree programs within the Business Division and is recommended for all business majors. It is also a prerequisite to BUS 310 - Business Communications.
BUS 105 Business Mathematics
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Catalog Date:August 1, 2023
This course is a review of basic mathematical skills and introduces formulas, equations, and solving for unknowns. Applications of mathematics in business include such areas as banking, commercial discounts, retail and wholesale markup-markdown, payroll computations, simple and compound interest, bank discount, present value, inventory valuation, depreciation, and financial statements. This course is recommended for many business degrees and certificates.
BUS 107 Keyboarding
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:August 1, 2023
This course provides individualized, self-paced instruction of keyboarding skills. It is designed to help students learn to touch type and use the numeric keypad, while building speed and accuracy. Students may work independently in the computer lab during open lab hours and are awarded units based on successful completion of course learning outcomes. The first unit of credit is earned when the student demonstrates the ability to touch-type at least 33 words per minute, with no more than 5 errors. The second unit of credit is earned when the student demonstrates the ability to touch-type at least 38 words per minute, with no more than 5 errors. The third unit of credit is earned when the student demonstrates operation of a numeric keypad by touch at a rate of 8,000 or more keystrokes per hour with 98 percent accuracy. Students may enroll in this open-entry/open-exit course up to the eighth week of the semester and as space allows. This course is graded on a Pass/No Pass basis and may be taken for a maximum of three units.
BUS 300 Introduction to Business
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU; UC
- General Education:AA/AS Area V(b)
- C-ID:C-ID BUS 110
- Catalog Date:August 1, 2023
Introduction to Business is a survey business course providing a multidisciplinary examination of how culture, society, human behavior, and economic systems interact with legal, international, political, and financial institutions to affect business policy and practices within the U.S. and the global marketplace. Students will evaluate how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, and organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities markets; and, therefore, affect a business’ ability to achieve its organizational goals.
BUS 310 Business Communications
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
- Transferable:CSU
- General Education:AA/AS Area II(a)
- C-ID:C-ID BUS 115
- Catalog Date:August 1, 2023
This course applies the theory and principles of ethical and effective written and oral communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents and creating and delivering professional-level reports using word processing and presentation software.
Analytical skills are used to plan, organize, compose, critique, and revise letters, memos, emails, and reports. Message components, which include organization, content, style, tone, grammar, format, and appearance, are critically analyzed. A formal analytical research paper is created and its results are presented. This course is designed for students who already have college-level writing skills.
BUS 320 Concepts in Personal Finance
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 105 and college-level reading and writing
- Transferable:CSU; UC
- General Education:AA/AS Area III(b); CSU Area B4
- Catalog Date:August 1, 2023
This course covers how to analyze financial affairs for lifelong personal financial management. It examines the basics of financial planning, analysis, and decision making in areas of goal setting, budgeting, taxes, credit, money management, insurance, investments, and retirement with an emphasis on principles to develop economic decision-making skills.
BUS 325 Investments and Financial Management
- Same As:ECON 330
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 320, ECON 302, or ECON 304 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
Fundamentals of investment management and financial markets will provide important information that individuals should know before investing their funds or managing investments. The course will be equally valuable to those who have little or no knowledge of investing and financial markets as well as those who are already investors and want to sharpen their skills. The course will provide a blend of the traditional and modern approaches to investment decision making (and financial markets). The traditional approach is largely descriptive, while the modern approach emphasizes quantitative techniques. Credit may be awarded for ECON 330 or BUS 325, but not for both.
BUS 330 Managing Diversity in the Workplace
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:AA/AS Area V(b); AA/AS Area VI; CSU Area D
- Catalog Date:August 1, 2023
The course examines the leadership skills and abilities needed to manage a multicultural workforce. A primary focus is placed upon the workplace impact of various historical, social, and cultural experiences and perspectives related to gender, age, race, ethnicity, and disability. Workforce issues related to the diversity of the American consumer and global consumer impact on the United States are analyzed.
BUS 340 Business Law
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 300 or ESLW 340 with a grade of "C" or better
- Transferable:CSU; UC
- C-ID:C-ID BUS 125
- Catalog Date:August 1, 2023
This course introduces the fundamental legal principles pertaining to business transactions. Topics covered include the legal process, dispute resolution, and federal and state court systems, including a comprehensive study of contracts under the common law and the Uniform Commercial Code. The course emphasizes business ethics, corporate social responsibility, tort law, constitutional law, agency, business crimes, sales transactions, legal structures of business, and criminal law as applied in a business setting.
BUS 345 Law and Society
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:CSU Area D8; IGETC Area 4G
- C-ID:C-ID BUS 120
- Catalog Date:August 1, 2023
This course benefits students in every major by making all students aware of their rights and obligations under the law. They will be introduced to the American common law system, with emphasis on the practical aspects, the theory behind the law, and the law as a reflection of society. Areas studied include the U.S. Constitution, the Court and legal systems, law of Crimes, Torts, Contracts, Landlord-Tenant Relationships, Employment, and Family Law. This course is not to be taken in place of BUS 340, Business Law, where required.
BUS 495 Independent Studies in Business
- Units:0.5 - 4
- Hours:27 - 216 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
An independent studies project involves an individual student or a small group of students in study, research, or activities beyond the regularly offered accounting courses. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
BUS 498 Work Experience in Business
- Units:0.5 - 4
- Hours:30 - 300 hours LAB
- Prerequisite:None.
- Enrollment Limitation:According to Education Code Title 5 regulations, a student must be in a paid or unpaid job, volunteer position, or internship.
- Transferable:CSU
- General Education:AA/AS Area III(b)
- Catalog Date:August 1, 2023
According to Title 5, code 55252, Occupational Work Experience Education is supervised employment extending classroom - based occupational learning at an on-the-job learning station related to the student's educational or occupational goal. This course is designed for students working in a paid or unpaid job, volunteer position or internship directly related to Business Major. The course will provide students with a structured program designed to teach them new soft skills and employability skills that will assist them in securing a job in the future and an opportunity to explore occupational interests that will assist them in the academic major and career decision making process. The student must have a job, volunteer, or internship position secured to remain enrolled in the course. Course content includes understanding the application of education to the workforce; responsibilities of an intern or employee in a workforce setting; completion of Title 5 Education Code documents (i.e. Student Application, Learning Objectives, Time Sheet, and Evaluation), that document the student's progress and hours spent in the workplace; and development of workplace soft skills and employability skills relevant to the 21st century workplace. Learning objectives will be developed between the student, employer, and Work Experience Instructor to best meet the students level of learning. During the semester, the student is required to complete 37.5 hours of related paid work experience, or 30 hours of related unpaid work experience for 0.5 unit. An additional 37.5 or 30 hours of related work experience is required for each additional 0.5 units. This course may be taken up to 4 times when there is new or expanded learning on the job for up to 16 units. Only one Work Experience course may be taken per semester.
BUS 499 Experimental Offering in Business
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This is the experimental courses description.
Entrepreneurship (ENTR) Courses
ENTR 299 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2023
This is the experimental courses description.
ENTR 301 Accounting for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course introduces accounting in a start-up organization and evaluates why it is important and how it is used by investors, creditors, and others to make business decisions. The course covers recording and reporting of business transactions with a focus on the financial statements and statement analysis. It includes how entrepreneurs use accounting information in decision-making, planning, and directing operations. The course will focus on performance analysis in start-up settings.
ENTR 350 Introduction to Entrepreneurship, Strategy, and Managing People
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course introduces the foundational concepts of entrepreneurship. Students will explore the feasibility of a small business idea while writing an opportunity analysis, which is the first step toward development of a full business plan. This course also examines legal forms of ownership, development of a strong business strategy, and development of a plan for managing human resources in a small business.
ENTR 352 21st Century Skills & Professional Competencies for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course is designed to deliver the sought after workplace soft skills and professional competencies. Through curriculum, assessment, and digital badging resources, students will gain knowledge and insights necessary to develop the following workplace soft skills and competencies: adaptability, self-awareness, digital fluency, communication, collaboration, empathy, analysis, resiliency, an entrepreneurial mindset, and social/diversity awareness.
ENTR 356 Bootstrap Marketing for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
ENTR 358 Entrepreneurship Capstone
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 and 356 with grades of "C" or better; or concurrent enrollment.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course covers the various elements in starting and operating a small business. Students will learn about the components necessary to develop a business plan throughout the guided pathway; and from those components, launch, monitor, and adjust plans regarding the progress of a business operation.
ENTR 499 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2023
This is the experimental courses description.
Management (MGMT) Courses
MGMT 295 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:August 1, 2023
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors, and possibly other students. Instructor approval is required to enroll in this course.
MGMT 299 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2023
This is the experimental courses description.
MGMT 304 Principles of Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This basic course in management introduces a variety of modern management concepts including management functions of planning, organization, staffing, leadership, and control. In addition, such concepts as team development, communication, business ethics, and global management perspectives will be discussed.
MGMT 308 Personnel and Human Resources Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This course is an introduction to the study and analysis of personnel and human resource management. It explores essential topics such as managing human resources in a global environment, job design, recruitment and retention methods, performance appraisal techniques, training, compensation, labor management relations, and important human resource laws. This course is valuable for students who anticipate a career in human resource management or general management. Case studies from business are used to develop critical management decision-making skills.
MGMT 309 Introduction to Supervision
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This introductory course in supervision is designed to meet the needs of students interested in learning more about the role of a supervisor. Emphasis is on employee motivation, morale, working conditions, communication with employee groups, conflict management, recruiting and interviewing potential employees, training, group dynamics, and health and safety issues. This course focuses on first line supervisory responsibilities. It is most valuable for students who have been or are in the workplace and who are making or anticipating the transition from employee to supervisor. Case studies from business are used to prepare the student for a supervisory position.
MGMT 372 Human Relations and Organizational Behavior
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This course emphasizes the psychology of human relations management. It covers human interaction principles that build confidence, competence, and positive attitudes in work organizations. Topics include the basis for human behavior, perception, personality, communication, stress, time and career management, motivation, performance improvement, group behavior, ethics, and social responsibility.
MGMT 495 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
MGMT 499 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This is the experimental courses description.
Marketing (MKT) Courses
MKT 300 Principles of Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2023
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.
MKT 310 Selling Professionally
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course examines and presents the qualifications necessary to achieve success in professional selling. Emphasis is placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool are explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.
MKT 314 Advertising
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.
MKT 330 Internet Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:CISC 305 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course introduces the use of social media and other internet technologies to generate sales and build brand awareness, with an emphasis on the theory and practice of marketing in a digital environment. Students will learn how to develop digital marketing strategies to build customer relationships and brand loyalty. Topics include content marketing, search engine optimization, and regulatory considerations. These concepts apply to both traditional brick and mortar and exclusively online businesses.
MKT 334 Social Media Marketing Strategies
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Catalog Date:August 1, 2023
Explore social media platforms and tools and discover how to build a social media strategy. Engage the target audience with informative, interesting, and engaging content. Learn to create a content calendar that supports the social media strategy. Build community around a brand and identify the metrics to best measure the success of a social media campaign. Students will leave this class ready to leverage their existing social media experience and put their new skills into action.
MKT 495 Independent Studies in Marketing
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Enrollment Limitation:Student must obtain approval from an instructor to conduct an independent study with that instructor or instructors.
- Transferable:CSU
- Catalog Date:August 1, 2023
This course is an independent study of a marketing topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of marketing and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course.
MKT 498 Work Experience in Marketing
- Units:0.5 - 4
- Hours:60 - 300 hours LAB
- Prerequisite:None.
- Enrollment Limitation:The student must be in a paid job, volunteer position, or internship.
- Transferable:CSU
- General Education:AA/AS Area III(b) (effective Fall 2023)
- Catalog Date:August 1, 2023
Course content includes completion of Title 5 Education Code documents (i.e. Student Application, Learning Objectives, Time Sheet, and Evaluation), that document the student's progress and hours spent in the workplace. The student will be required to attend an orientation at the beginning of the course. Students must complete 75 hours of related paid work experience of 60 hours of related unpaid work experience, for one unit. An additional 75 hours of related paid work experience or 60 hours of related unpaid work experience is required for each additional unit. This course may be taken up to 4 times when there is new or expanded learning on the job for up to 16 units. Only one Work Experience course may be taken per semester.
MKT 499 Experimental Offering in Marketing
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2023
This is the experimental courses description.